Turning off Autopilot

Before we begin...

Finding a Problem

Defining a Problem

Make a few Customer Problem Statements

Validating by Doing

Four questions and where to start

Let's Get Started

What have you learned?

Playing the Game Downhill Instead of Up

Durable Competitive Advantage (Edge)

The Math behind Edge

Why Make a Business?

Reasons to Start

So What is a Business, or Specifically, a Company?